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Vice President of Marketing Sciences

FanDuelNew York City
On-site Full-time $228K/yr - $304K/yr

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Experience Level

Senior Level Manager

Qualifications

THE GAME PLANEach member of our team plays a critical role. Define the Media & Partnership Measurement Strategy Establish the vision and roadmap for assessing the effectiveness of FanDuel’s media investments, sponsorships, and strategic partnerships. Develop frameworks to evaluate ROI, incrementality, and brand impact across FanDuel’s media and partnership ecosystem. Create scalable measurement approaches that link media exposure and sponsorship assets to commercial outcomes. Sponsorship & Partnership Analytics Design analytical frameworks to assess the performance and value of league partnerships, team sponsorships, talent relationships, and media partnerships. Support commercial negotiations by providing data-driven valuations of partnership opportunities and media deals. Evaluate the impact of sponsorship activations and integrations across diverse platforms and audiences.

About the job

FanDuel is looking for a Vice President of Marketing Sciences to lead the measurement of media investments, sponsorships, and strategic partnerships. This position is based in New York City and reports to the SVP of Media & Partnerships.

Key Responsibilities

  • Set the strategy and framework for evaluating the performance and commercial impact of FanDuel’s media initiatives across multiple channels, including paid media, sports leagues, teams, talent partnerships, and media distribution platforms.
  • Apply advanced analytics and modern measurement methodologies to deliver clear insights into the value of marketing investments and partnerships.
  • Collaborate with teams in Media, Partnerships, Finance, Data Science, and Commercial to build scalable measurement frameworks and analytics tools.
  • Develop dashboards and reporting systems that translate data into actionable recommendations for media and partnership investments.
  • Help shape long-term agreements by providing data-driven insights that support informed investment decisions.
  • Contribute to the evolution of how FanDuel assesses marketing and partnership effectiveness across the entire media ecosystem.
  • Take on additional duties as assigned to support business needs and operational flexibility.

What Sets This Role Apart

This is a leadership opportunity to build a premier measurement capability at FanDuel and redefine how marketing and partnership effectiveness is assessed. The role offers the chance to work closely with cross-functional partners and influence key investment decisions across the organization.

About FanDuel

FanDuel is a leading sports entertainment company, transforming the way fans engage with their favorite sports through innovative products and unparalleled gaming experiences.

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