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Vice President of Influencer Marketing

OrchestraNew York, NY OR Los Angeles, CA
Hybrid Full-time $146.5K/yr - $156K/yr

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Experience Level

Senior Level Manager

Qualifications

To excel in this role, you should possess: A proven track record of developing culturally resonant concepts that redefine client positioning and achieve significant earned media impact. The ability to inspire teams and clients to pursue breakthrough ideas, identifying unique opportunities and translating insights into memorable campaigns that yield measurable business results. Expertise in driving comprehensive communications strategies and designing major campaigns for a portfolio of key clients, ensuring alignment with overall business objectives. Experience serving as a senior advisor to clients, establishing vision, key performance indicators, success frameworks, and measurement standards. A commitment to maintaining high creative standards across the agency, providing strategic and conceptual guidance that enhances storytelling and guarantees that all work is innovative and culturally relevant. Strong relationship-building skills to foster trust and strategic partnerships with clients and interagency collaborators.

About the job

Orchestra is seeking a dynamic Vice President of Influencer Marketing and Public Relations with over 10 years of experience to spearhead strategic initiatives and cultivate client relationships. In this role, you will create innovative campaigns that not only drive social media virality but also capture media attention, manage deliverables for integrated campaigns, and lead a talented team of junior staff. You will collaborate with a diverse array of creative and pioneering brands across sectors including food & beverage, wellness, consumer technology, and more.

At Orchestra, we believe in tailoring our approach to each client, ensuring that your career is enriched with diverse and impactful experiences. Notable achievements include taking center stage at CES, celebrating the emergence of Esusu as one of the first Black-owned tech unicorns, supporting the remarkable women of the WNBA in partnership with a major ticketing platform, and even assisting pet owners in communicating with their dogs through a psychic for Rover. One of our standout campaigns, “Ring’s Great Ghost Search,” enlisted Stranger Things star Finn Wolfhard and various comedic influencers, creating a fun initiative that drove significant awareness and positive sentiment across both earned media and social platforms.

This position is available in either our New York City or Los Angeles office, with a hybrid work schedule requiring two in-office days each week.

About Orchestra

Orchestra is a forward-thinking agency that excels in influencer marketing and PR, dedicated to creating impactful narratives for a range of innovative brands. Our commitment to creativity and excellence allows us to craft unique campaigns that resonate with audiences and drive engagement.

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