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Vice President of Artist and Label Marketing

UnitedMastersBrooklyn, New York
Hybrid Full-time $200K/yr - $260K/yr

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Experience Level

Senior Level Manager

Qualifications

To be considered for this role, candidates should have a proven track record in artist and label marketing, with extensive experience in the music industry. Strong leadership skills and the ability to inspire and manage a team are essential. Candidates must have a deep understanding of marketing strategies that resonate with both artists and audiences, and the capability to drive campaigns that yield measurable results.

About the job

Who We Are

UnitedMasters is revolutionizing the music industry by creating a marketplace that connects artists, brands, and fans, empowering artists to earn and thrive. Our innovative music distribution service allows emerging artists to directly share their music with fans through streaming platforms while retaining ownership of their master recordings and up to 100% of their royalties. By leveraging our music distribution platform and our strong relationships with brands, we enable independent artists and innovators to grow and succeed like never before.

Our team is composed of talented musicians, marketers, engineers, and storytellers hailing from industry giants such as YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, and VICE. We collaborate closely with our award-winning creative teams at Translation, our in-house creative advertising agency, to forge groundbreaking partnerships.

What’s the Role

We are looking for a Vice President of Artist & Label Marketing to spearhead marketing strategy and execution for our exclusive artist roster and expanding label services business. Among our exclusive artists are BigXThaPlug, Brent Faiyaz, and FloyyMenor. This senior leadership position will define the marketing vision for our artists and labels while cultivating and leading a high-performing team.

The ideal candidate will seamlessly blend long-term strategy with daily operations, setting the roadmap, leading major campaigns and releases, developing talent, and collaborating closely with artists, managers, and cross-functional teams to drive impact and results. You will establish the creative standards for UnitedMasters’ artist and label marketing, defining excellence in branding, storytelling, and campaign execution.

This role is ideal for a strategic builder. We seek a leader who embodies creativity, curiosity, and commercial acumen, with a penchant for innovative approaches rather than relying on traditional methodologies. The perfect candidate will possess extensive industry knowledge coupled with an entrepreneurial spirit, able to envision an inspiring, broad vision for artists while simultaneously crafting the actionable roadmap to realize it. This individual will have experience building teams, systems, and strategies, not just operating within them.

This position is based in Brooklyn, New York with four days in the office and one day remote.

About UnitedMasters

UnitedMasters is at the forefront of the music distribution revolution, enabling artists to connect directly with their fans while maintaining control over their creative work. Our innovative approach empowers independent artists to thrive in a marketplace that prioritizes their growth and success.

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