About the job
About Air Apps
Air Apps began in 2018 as a family-founded company in Lisbon, Portugal. The team is focused on building the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With more than 100 million downloads worldwide, Air Apps aims to transform how people plan, work, and live. The company values creativity and challenges conventional thinking to deliver AI-driven solutions that make a real difference. Team members play a direct role in shaping products that empower users globally.
Role Overview: User Acquisition Specialist
The User Acquisition Specialist (Performance Marketing) will drive user growth and retention through a mix of acquisition channels, including paid advertising, affiliate programs, influencer partnerships, and organic strategies. This role uses data analytics and performance marketing techniques to optimize spend, lower acquisition costs, and support business goals.
Location: This is a fully onsite role in the Lisbon office. Relocation support is available for those moving to Lisbon.
What You Will Do
- Strategic Planning: Develop and execute user acquisition strategies across paid search, social media, display ads, influencer marketing, and referral programs.
- Campaign Management: Launch, manage, and refine advertising campaigns to maximize ROI, handling budgets, bids, and targeting.
- Analytics & Reporting: Track and report on key metrics such as CPI, CPA, and LTV using analytics tools, sharing insights with stakeholders.
- Experimentation: Test new channels, creatives, and messaging to uncover growth opportunities.
- Cross-Functional Collaboration: Work closely with Product, Analytics, and Creative teams to align acquisition efforts with product launches, feature updates, and seasonal campaigns.

