Qualifications
Key Responsibilities
Lead the development of integrated communications and cultural strategies across all McDonald’s AACM workstreams, aligning business objectives with comprehensive channel architecture and campaign systems.
Own the StratPack deliverables at both annual and campaign levels (including Fan Truth Tour, Pulse Reports, Competitive Reviews, Planning Sessions), ensuring that results directly inform media, creative, and investment strategies.
Collaborate with MIAT and Publicis teams to direct media strategy inputs, shaping channel mix and audience strategy while providing sound recommendations for media partners and investment briefings.
Oversee the Custom Partnerships strategy from RFI/RFP development to execution, ensuring cultural authenticity and measurable business outcomes.
Critically assess creative concepts, talent selection, and campaign executions through a culturally informed lens rooted in African-American consumer insights.
Deliver continuous audience intelligence and market insights to support brand stewardship and long-term strategic planning.
Maintain and enhance senior-level client relationships, fostering cross-agency collaboration and strengthening our position as a media-savvy strategic partner.
Manage Context resource allocation, workflow processes, and mentor planners who support the McDonald’s account.
About the job
About Us
At UnitedMasters Translation, we are a prestigious independent creative solutions firm striving to become the most culturally influential entity globally. Our mission is to empower ambitious brands to leverage cultural insights to tackle their most significant challenges. We are a dynamic team of specialists in culture, technology, and storytelling, driven by a shared passion for expanding brands in innovative ways that transcend conventional advertising.
Being an entrepreneurial organization rather than a standard ad agency, we hold resourcefulness and tenacity in equal regard as creativity and intelligence. Our ambition is unapologetic and our drive unmatched!
We are currently seeking a Context Director to join our team in Brooklyn.
This position requires four days in the office and one day remote.
About UnitedMasters Translation
UnitedMasters Translation is an award-winning creative solutions agency committed to cultural influence and innovation. We empower brands to achieve their fullest potential through a unique blend of expertise in culture, technology, and storytelling.