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Staff Product Marketer at Handshake | San Francisco, CA

Handshake AISan Francisco, CA
On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsProven experience in product marketing, ideally within the technology or AI sectors. Strong analytical skills with experience in performance metrics and data-driven decision-making. Excellent communication and collaboration abilities, with a history of successful cross-functional teamwork. Ability to distill complex information into clear, compelling narratives. Passion for the AI industry and a desire to drive impactful career solutions.

About the job

About Handshake

Handshake is redefining the career landscape for the AI economy. Trusted by over 20 million knowledge workers, 1,600 educational institutions, and 1 million employers—including all Fortune 50 companies—Handshake facilitates career discovery, hiring, and upskilling. Our platform supports everything from freelance AI training gigs to internships and full-time positions. This powerful value proposition is driving exceptional growth, with plans to triple our Annual Recurring Revenue (ARR) by 2025.

Why join Handshake now:

  • Help shape the evolution of careers in the AI economy on a global scale, with tangible impacts felt by your friends, family, and peers.

  • Collaborate closely with leading AI labs, Fortune 500 partners, and prestigious educational institutions.

  • Join a talented team with leadership experience from companies like Scale AI, Meta, xAI, Notion, Coinbase, and Palantir.

  • Contribute to building a rapidly growing business poised to generate billions in revenue.

The Role

  • Develop comprehensive positioning, messaging, and competitive strategies for Handshake AI (HAI), focusing on frontier labs while ensuring alignment with our overarching narrative about fellows and early-career talent.

  • Lead the go-to-market strategy for HAI, collaborating with Product, Sales, and the Marketing team on major launches and initiatives.

  • Act as the end-to-end PMM owner for HAI in collaboration with Sales, serving as the key decision-maker for HAI's engagement in lab-facing conversations, including value propositions, proof points, pricing strategies, and objection handling.

  • Work alongside HAI Product and Sales leadership to inform long-term product and go-to-market strategies through insights gathered from customers, competitors, and market trends; distill complex data into actionable recommendations for executives.

  • Drive sales enablement for HAI by identifying gaps and creating new assets such as playbooks, talk tracks, competitive one-pagers, and pitch materials, as well as providing training.

  • Oversee go-to-market performance metrics for HAI (including pipeline, win rates, attach rates, and deal velocity), transforming data into clear insights and refining strategies based on revenue impacts.

  • Collaborate with event marketing to translate HAI's positioning into engaging in-person and virtual experiences for AI lab audiences, managing messaging for executive dinners, field events, and conferences.

About Handshake AI

Handshake is the go-to career network for the AI economy, bridging the gap between knowledge workers, educational institutions, and employers. With a mission to enable career discovery and growth, Handshake is at the forefront of shaping the future of work in an increasingly AI-driven world.

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