About the job
Staff Data Scientist - Global AdTech, AI-Driven Media Optimization
The Growth Tech Alliance at HelloFresh is dedicated to revolutionizing marketing strategies through advanced AI-powered automation and intelligent systems. Our pioneering work in programmatic campaign optimization utilizes cutting-edge AI/ML technologies, now being integrated across our global marketing initiatives. Key responsibilities include designing, developing, and maintaining autonomous decision-making systems and sophisticated ML models, with a focus on maximizing business impact through real-time intelligence. Our work intersects modern AI frameworks, deep statistical modeling, and extensive ML operations.
Your Role...
As a Staff Data Scientist, you will elevate our AI capabilities by leading the advancement and scaling of intelligent media optimization systems. Your technical leadership will guide the architecture of complex multi-agent systems and ensure the development of robust ML models to tackle challenging optimization tasks. You will be instrumental in transforming prototypes into production-ready systems, establishing best practices for ML operations, and enhancing system observability. This position offers a unique opportunity to influence how HelloFresh employs AI for marketing at an unmatched scale.
What You Will Do...
- Enhance our AI-driven optimization capabilities by designing and implementing production-grade multi-agent systems that autonomously manage intricate marketing workflows.
- Refine our ML models for marketing optimization, addressing challenges such as budget allocation, efficiency modeling, and performance forecasting, ensuring they support multi-million dollar decisions.
- Implement thorough ML operations practices, including experiment tracking, model versioning, and system observability, to facilitate ongoing improvement and reliable performance at scale.
- Lead innovation by rapidly prototyping machine learning solutions across various domains including customer value prediction, dynamic pricing optimization, and generative AI applications.
- Establish and promote best practices for AI system development, encompassing agent design patterns, governance strategies, and quality assurance frameworks.
- Drive the technical roadmap to evolve our AI capabilities from successful prototypes to enterprise-level production systems with appropriate governance and monitoring.

