Qualifications
- Bachelor's degree in a relevant field- A minimum of 5 years of analytics experience, with at least 3 years focused on web analytics- Extensive experience with Adobe Analytics (including SiteCatalyst and Discover), ReportBuilder, and Data Warehouse- In-depth knowledge of digital analytics data collection processes (Data Layer, DTM, Processing rules, etc.)- Proficient in Excel for building complex dashboards- Strong skills in PowerPoint for creating analytics presentations and visualizations- Demonstrated ability to analyze large volumes of raw data and transform it into compelling visual stories for business stakeholders- Proven ability to foster relationships with cross-functional teams in technology, marketing, and product- Experience with Tag Management and site optimization tools (e.g., Adobe Target, Optimizely) is preferred.
About the job
As a Software Engineer specializing in Adobe Analytics, you will play a crucial role in enhancing the usability and effectiveness of the LNRS site. Your responsibilities include analyzing usability metrics, creating custom analytics dashboards, and delivering actionable insights to stakeholders based on data-driven recommendations. You will lead the administration of the Adobe Analytics platform and conduct internal training sessions for the Marketing team.
In this role, you will also assist in the definition and creation of Adobe (Omniture) tags for both web and mobile applications, ensuring data integrity across various sources. By leveraging data insights, you will help shape digital marketing strategies and user experience initiatives. Additionally, you will coordinate A/B testing efforts, analyze results, and automate recurring reports using tools like ReportBuilder and Microsoft Excel.
Collaboration is key, as you will partner with cross-functional teams across Marketing and Product to streamline analytics processes and meet the project requirements effectively.
About Collabera
At Collabera, we prioritize client satisfaction by ensuring our resources are satisfied. We offer a supportive and high-touch environment that encourages your growth and challenges while maintaining a healthy work-life balance. Explore a variety of exciting opportunities across our diverse Fortune 500 client base.