About the job
Join CrewBloom as a Social Media & Creator Program Lead! We are in search of a dynamic individual who possesses a deep understanding of the virality of Reels, the psychology of creators, and a focus on performance-driven content.
Your primary responsibilities will include:
- Developing and expanding our Reels strategy
- Establishing and enhancing our Creator Program
- Providing creative direction for web and campaign assets
This role transcends traditional social media management; we seek a collaborative partner capable of merging strategic creative direction with measurable performance outcomes. If you have successfully unlocked growth strategies and have case studies to demonstrate your impact, this is your opportunity to make a significant contribution.
Key Responsibilities
Reels Strategy & Execution
- Design and implement high-impact Instagram, YouTube, and LinkedIn Reels
- Spot emerging trends and tailor them to our audience
- Craft engaging hooks, scripts, shot breakdowns, and content formats
- Optimize content for maximum reach, engagement, and follower growth
- Analyze performance metrics and refine strategies accordingly
Creator Program Launch & Scale
- Architect and initiate CrewBloom’s internal/external Creator Program
- Attract and onboard talented creators
- Formulate content guidelines and virality playbooks
- Establish incentive structures for creators
- Monitor creator performance and scale successful initiatives
Creative Support
- Contribute to website creative direction (headlines, visuals, structure inputs)
- Assist in developing campaign creatives and content ideas
- Collaborate closely with marketing and design teams
Requirements
- Demonstrated experience in growing social media accounts through Reels
- Proven track record of virality with concrete metrics
- In-depth understanding of hooks, storytelling, and audience retention
- Ability to conceptualize in terms of formats rather than individual posts
- Performance-oriented mindset beyond mere aesthetics
- Excellent communication skills and a strong sense of ownership
- Proficiency in social media and design tools
Bonus Qualifications
- Experience in building or scaling a creator program
- Familiarity with B2B and service-oriented businesses
- Strategic thinking beyond content creation
Technical and Work Environment Requirements:
- Internet Connection:
- Primary internet connection must have a minimum speed of 15 Mbps.
- Backup internet connection should be at least 10 Mbps.
- Backup connection must support work during power outages.
- Primary Device:
- Desktop or laptop with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8GB RAM.

