About the job
Are you a passionate content creator who embraces the art of self-care as much as you do the latest social media trends? SAMY is on the lookout for a talented Social Media Content Creator to spearhead our newest self-care FMCG brand. We seek someone with 1–4 years of agency experience eager to elevate this iconic household name into the contemporary social media landscape.
With no bureaucratic hurdles, your creativity will shine through in a social-first approach that captivates audiences.
About Us
Located in Old Street, London, SAMY is a vibrant marketing agency that leverages data and technology to craft exceptional strategies, creative concepts, and impactful campaigns. Our teams are deeply interested in human behavior and its influence on online interactions. We aid brands in staying relevant by gaining profound insights into their customers through unparalleled research methodologies. Our diverse clientele includes global leaders such as McLaren and The North Face, and we pride ourselves on being a fun and dynamic team with a variety of perspectives and ideas.
Your Mission
As the creative force behind our brand's social media channels, your goal is to make our product the most relatable and engaging in the FMCG sector. You will connect the essence of a household name with creator-driven authenticity, generating and executing content that resonates with the pulse of contemporary culture.
Key Responsibilities
Content Creation:
Solo Production: Operate as your own studio, capturing and editing high-impact short-form videos (Reels, TikTok) alongside aesthetically pleasing stills that portray self-care as both aspirational and achievable.
Trend Adaptation: Stay ahead of trends; identify and adapt emerging lifestyle and wellness subcultures into brand-relevant content swiftly.
Content Calendar Development: Collaborate in crafting an exceptional content calendar that balances planned brand campaigns with spontaneous, timely content alongside a content manager.
Brand Voice: Develop witty and engaging captions that embody a brand persona that audiences will want to follow.
Strategic Insights:
Community Engagement: Build a devoted fanbase by actively engaging with comments and direct messages using an authentic voice.
Platform Proficiency: Stay informed about the algorithms of TikTok and Instagram to optimize content effectively.
Creative Feedback Loop: Leverage community sentiment and feedback to inspire your next big content initiative.
Performance Tracking: Utilize tools like Meta Business Suite and TikTok analytics to monitor and optimize performance.

