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Shopify Front-End Developer

Huda BeautyDubai, Dubai, United Arab Emirates
On-site Full-time

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Experience Level

Experience

Qualifications

Qualifications:Proven experience in front-end development, particularly with Shopify. Strong proficiency in Liquid, HTML, CSS, and JavaScript. Experience with responsive design and cross-browser compatibility. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Excellent collaboration and communication skills. Knowledge of SEO best practices and web performance optimization.

About the job

Who We Are: At Huda Beauty, we envision a beauty industry that is accessible to all, empowering individuals to define, create, and celebrate their own beauty. Founded by the acclaimed beauty entrepreneur Huda Kattan in 2013, Huda Beauty has rapidly become one of the fastest-growing brands in the beauty sector. Our company ethos is driven by purpose over profit, allowing us to innovate uniquely in product creation, content, and community engagement. While our journey has evolved since our inception, our commitment to business excellence and kindness remains unwavering.

Summary: We are seeking a talented Shopify Front-End Developer to enhance and optimize our global eCommerce platforms. This role merges technical front-end engineering skills with a strong sense of ownership, ensuring high-quality implementations across marketing campaigns, promotional events, merchandising features, and conversion rate optimization (CRO) initiatives.

The ideal candidate will be a proficient developer who excels in dynamic environments, collaborates seamlessly with Product, UX, Analytics, and Marketing teams, and takes charge of delivering scalable, high-performance digital experiences that align with our global commercial strategy.

Essential Duties and Responsibilities:

Shopify Front-End Development:

  • Develop, customize, and maintain Shopify themes utilizing Liquid, HTML, CSS, JavaScript, and contemporary front-end frameworks.
  • Create scalable, reusable front-end components that adhere to design system standards.
  • Implement UX/UI improvements, merchandising experiences, landing pages, and feature upgrades across our global storefronts.
  • Ensure optimal website performance, accessibility, SEO readiness, and mobile responsiveness in line with industry best practices.
  • Maintain clean, manageable, and well-documented code in accordance with engineering standards.

Campaign Activation & Technical Merchandising:

  • Design and launch campaign-specific front-end experiences, including promotional landing pages, seasonal events, and merchandising modules.
  • Implement promotional logic integrations such as discount codes, automatic discounts, bundles, tiered offers, and region-specific promotional systems using Shopify Functions, Scripts, or integrated solutions.
  • Develop and manage Gift With Purchase (GWP) mechanics including eligibility thresholds, conditional cart logic, and automated promotional item handling.
  • Configure campaign merchandising features, including promotional badges, countdown timers, dynamic messaging, and tailored checkout experiences.
  • Collaborate with Commercial, CRM, and Marketing teams to bring promotional concepts to life.

About Huda Beauty

Huda Beauty is a transformative beauty brand founded by Huda Kattan that aims to democratize beauty and empower individuals worldwide. With a focus on innovation and community, Huda Beauty is dedicated to delivering exceptional products and experiences.

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