Qualifications
To succeed in this role, you should possess a minimum of a Bachelor's Degree in any field, complemented by at least 7 years of robust experience in both technical and content-focused SEO. Your advanced SEO skills and strategic mindset will be critical for driving successful outcomes. You should demonstrate analytical and data-driven thinking, along with a passion for SEO and a willingness to embrace new challenges related to Google and organic traffic channels. Proficiency with website analytics tools such as Google Analytics, Google Search Console, Ahrefs, and Moz is essential. A strong understanding of ranking factors and search engine algorithms is required, and you should stay current with the latest Google updates, features, and best practices in SEO. Excellent presentation skills are a must, enabling you to convey complex information clearly and effectively.
About the job
As the SEO Team Lead at Green Park Content, you will play a pivotal role in shaping and enhancing our SEO offerings. Your responsibilities will include developing comprehensive SEO audit packages, crafting pre-sales materials, conducting category assessments, and launching impactful content hubs.
Your expertise will be crucial in researching, planning, and executing content strategies tailored for our clients in Asia, ensuring the delivery of data-driven insights and recommendations. You will communicate SEO insights effectively to clients and create engaging presentations to support strategic search optimization consulting.
In this leadership position, you will oversee a talented team of SEO Specialists, ensuring the highest quality standards through diligent management and quality assurance of freelancer outputs. Your ability to review multilingual work, especially in keyword discovery, will be essential.
You will also be responsible for generating and summarizing monthly SEO reports, performing competitor analysis, site audits, and comprehensive site analyses, which will involve Excel work and presentations. Supporting the Head of SEO APAC on new business initiatives and major projects in Asia will be part of your role.
Additionally, you will manage the timelines and quality of freelancers and junior staff when required, and collaborate with the project management team to enhance processes and resource management. Your experience in handling international clients and projects will be invaluable.
About Green Park Content
Green Park Content is a leading international content marketing agency with a presence in major cities including London, Sao Paulo, New York, Singapore, and Jakarta. With a track record of publishing over 50,000 articles and attracting 100 million unique visitors to our global clients' websites, we specialize in delivering effective end-to-end content solutions, from auditing and strategy to production, publication, and distribution. Our esteemed clientele includes industry giants like Unilever, PepsiCo, Merck, Nivea, Nestle, and Microsoft. We are searching for a Senior SEO Manager and SEO Team Lead who embodies a passion for analytical problem-solving, incisive thinking, and data-driven solutions to navigate complex challenges. This role offers a unique opportunity to drive substantial change for our business and our clients while making a significant impact on your career and the brands we represent.