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Senior Web Analytics Developer

AXSLos Angeles, CA
On-site Full-time $111.7K/yr - $157.4K/yr

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Experience Level

Senior

Qualifications

To excel in this role, you should possess: A proven track record in web analytics, with a strong understanding of analytics tools, particularly Adobe Analytics. Experience in developing and implementing tracking strategies for digital platforms. Strong analytical skills with the ability to interpret complex data sets and translate findings into actionable strategies. Excellent communication skills for collaborating with cross-functional teams and presenting insights to stakeholders. Detail-oriented mindset with a commitment to data accuracy and integrity. Proficiency in data management and visualization tools.

About the job

At AXS, we bridge the gap between fans and their favorite artists and teams. Every year, we facilitate the sale of millions of tickets to a diverse range of events—from electrifying concerts and epic festivals to thrilling sports matches and captivating theater performances—across some of the world’s most iconic venues. Since our inception in 2011, we have relentlessly driven innovation in the industry, enhancing fan experiences and simplifying event discovery, seat selection, and unforgettable entertainment. Our journey continues as we lead the transformation of the ticketing landscape.

We are fueled by a passion for elevating the fan experience and delivering revolutionary solutions for our clients. We are always on the lookout for intelligent, driven individuals who share our vision. Join us with your enthusiasm, innovative ideas, and a collaborative spirit to work alongside some of the brightest minds in technology and entertainment.

The Role

The Senior Web Analytics Developer is pivotal in optimizing web data collection, ensuring its quality, and utilizing insights to inform strategic decisions across AXS’s web and mobile platforms. This role partners closely with Marketing, Product, and Technology teams, developing tracking frameworks, analyzing user behavior, and converting complex data into actionable insights to enhance customer experiences and improve conversion rates. You will lead the implementation of analytics tools, manage tag operations, and provide regular and ad-hoc reporting to support business objectives.

What Will You Do?

  • Design and implement a comprehensive tagging and tracking strategy across AXS digital assets; create, build, test, and deploy tags, triggers, and variables using Adobe Data Collection to ensure precise and consistent data capture.
  • Oversee daily management of data collection integrity, including evaluation, quality assurance, and optimization efforts.
  • Act as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to coordinate data collection that aligns with business objectives while ensuring data accuracy and completeness.
  • Create data feeds and pipelines from core collection systems (Adobe Analytics and Rudderstack) and collaborate with engineering teams to integrate data into downstream systems.
  • Manage day-to-day technical data governance and quality assurance for analytics setup, validate tracking precision, and uphold data integrity across all platforms and environments.
  • Utilize Adobe Analytics or other digital platforms to analyze web and mobile performance metrics, identify trends, opportunities, and challenges impacting engagement, traffic, and conversions.

About AXS

AXS is a leader in the ticketing industry, dedicated to connecting fans with their favorite events and experiences. We prioritize innovation and customer satisfaction, continuously enhancing the way fans discover and enjoy live entertainment.

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