About the job
About Coupang
At Coupang, we are dedicated to delivering an extraordinary experience for our customers. Our vision is to create a world where customers wonder, “How did we ever live without Coupang?” With a deep commitment to transforming shopping, dining, and living, we are redefining the multi-billion-dollar commerce landscape in South Korea, establishing ourselves as a trusted leader.
We take pride in our unique blend of a vibrant startup atmosphere supported by the resources of a large global public company. This combination empowers us to grow continuously and roll out new services at an unprecedented pace. We foster an entrepreneurial spirit, offering ample opportunities to drive innovative initiatives. Here at Coupang, you will witness personal, team, and company growth daily.
Our aspiration to redefine the future of commerce is tangible. We challenge conventional boundaries to address challenges and innovate beyond traditional limitations. Join us at Coupang to shape a remarkable experience in this ever-connected, high-tech world.
Role Overview:
In our Growth Engineering division, we focus on expanding our customer base and enhancing purchase frequency and lifetime value. We develop essential platforms and services that enhance Coupang’s growth and marketing capabilities. Our portfolio includes the Search Advertising Platform, Affiliate Platform, Display Targeting & Retargeting Platform, CRM, Audience Platform, Push Marketing Platform, and various fundamental marketing services for user profiling, landing, tracking, and attribution. We utilize machine learning across these platforms for targeting, personalization, product recommendations, budget optimization, real-time bidding, creative enhancement, fraud detection, and more.
As a Senior Staff Engineer in Coupang’s Growth Engineering team, you will play a crucial role in designing and developing a state-of-the-art CRM platform. You will spearhead projects to ensure the platform facilitates comprehensive campaign management, including campaign planning, customer targeting, promotion optimization, product selection, creative management, landing page creation, and campaign performance evaluation. Your role will involve designing a real-time decision engine that supports downstream services throughout the Growth Engineering ecosystem. Your expertise will be pivotal in advancing Coupang’s data-driven capabilities, aligning technical advancements with strategic business goals.
Key Responsibilities:
