About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect, where your expertise in personalization and experimentation will shine. This role is tailored for an accomplished practitioner who has successfully built, operated, and scaled personalization initiatives in production environments. Your technical proficiency will be essential in implementing these initiatives within modern, composable architectures.
This is not a conventional Solution Architect position; it demands a strong foundation in audience strategy, decision-making, experimentation, and measurement, coupled with the ability to design and execute high-quality technical implementations utilizing Contentful Personalization.
In this role, you'll collaborate closely with customer engineering, product, and marketing teams to design and implement sophisticated personalization and experimentation solutions. You will also act as a customer-facing liaison to Contentful’s Product and Engineering teams, helping to mitigate implementation risks, expedite time to value, and cultivate tighter feedback loops into product development—especially for intricate personalization use cases.
What to Expect?
Personalization & Experimentation Domain Leadership
- Take ownership of the comprehensive design of personalization and experimentation programs, including:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Experience decisioning models that balance relevance, performance, and governance.
- Experimentation frameworks (A/B, multivariate, holdouts) with defined hypotheses and success metrics.
- Craft personalization strategies that scale responsibly, incorporating:
- Guardrails to avoid over-personalization, bias, and diminished user experience.
- Methods for global, multi-brand, or multi-region deployments.
- Trade-offs concerning targeting precision, latency, and operational complexity.
- Establish measurement methodologies that connect:
- User behavior → decisioning logic → exposure → business results.
- Serve as a recognized authority on personalization and experimentation during customer interactions, effectively guiding both technical and non-technical stakeholders through best practices, constraints, and trade-offs.
Technical Solution Architecture & Hands-On Delivery
- Design and implement end-to-end personalization solutions, ensuring robust technical delivery and alignment with client objectives.
