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Senior Solution Architect - Personalization Expert

ContentfulNew York City, New York, United States
On-site Full-time $153K/yr - $207K/yr

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Experience Level

Senior

Qualifications

Qualifications Proven experience in developing and executing personalization strategies in a high-volume production environment. Strong technical skills in modern composable architectures and personalization platforms. Demonstrable expertise in audience segmentation, decisioning logic, and experimentation frameworks. Ability to communicate complex concepts to diverse stakeholders effectively. Experience working collaboratively with engineering, product, and marketing teams to deliver solutions that meet business goals. Passion for data-driven decision-making and continuous improvement in personalization approaches.

About the job

About the Opportunity

Join Contentful’s Professional Services team as a Senior Personalization Solution Architect, where your expertise in personalization and experimentation will shine. This role is tailored for an accomplished practitioner who has successfully built, operated, and scaled personalization initiatives in production environments. Your technical proficiency will be essential in implementing these initiatives within modern, composable architectures.

This is not a conventional Solution Architect position; it demands a strong foundation in audience strategy, decision-making, experimentation, and measurement, coupled with the ability to design and execute high-quality technical implementations utilizing Contentful Personalization.

In this role, you'll collaborate closely with customer engineering, product, and marketing teams to design and implement sophisticated personalization and experimentation solutions. You will also act as a customer-facing liaison to Contentful’s Product and Engineering teams, helping to mitigate implementation risks, expedite time to value, and cultivate tighter feedback loops into product development—especially for intricate personalization use cases.

What to Expect?

Personalization & Experimentation Domain Leadership

  • Take ownership of the comprehensive design of personalization and experimentation programs, including:
    • Audience and segmentation strategies based on behavioral, contextual, and first-party data.
    • Experience decisioning models that balance relevance, performance, and governance.
    • Experimentation frameworks (A/B, multivariate, holdouts) with defined hypotheses and success metrics.
  • Craft personalization strategies that scale responsibly, incorporating:
    • Guardrails to avoid over-personalization, bias, and diminished user experience.
    • Methods for global, multi-brand, or multi-region deployments.
    • Trade-offs concerning targeting precision, latency, and operational complexity.
  • Establish measurement methodologies that connect:
    • User behavior → decisioning logic → exposure → business results.
  • Serve as a recognized authority on personalization and experimentation during customer interactions, effectively guiding both technical and non-technical stakeholders through best practices, constraints, and trade-offs.

Technical Solution Architecture & Hands-On Delivery

  • Design and implement end-to-end personalization solutions, ensuring robust technical delivery and alignment with client objectives.

About Contentful

Contentful is a leading content management platform that empowers organizations to deliver engaging digital experiences. With a focus on flexibility and scalability, Contentful enables companies to create, manage, and optimize content across various channels and platforms effectively.

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