About the job
The mission of The New York Times is to seek the truth and help people understand the world. Our commitment to independent journalism is central to our operations, allowing us to maintain a world-class newsroom that reports from nearly 160 countries. We prioritize enhancing our readers' experiences across all media formats, including print, audio, and a premier digital platform. Our business strategy is grounded in delivering journalism of such high quality that it earns the trust and investment of our audience.
About the Role
The Digital Advertising Mission at The New York Times is seeking a Senior Software Engineer to spearhead the advancement of our programmatic video advertising capabilities. In this hybrid role based at our New York City headquarters, you will collaborate with various product teams to create high-performance, video-centric ad experiences. You will report directly to the Ad Experience Engineering Manager and contribute to creating engaging experiences for over 150 million digital readers worldwide. Our Digital Advertising Mission is focused on developing display and video ad products that set us apart in the market, ensuring performance for our readers and scalable sales.
Responsibilities:
- Architect Video Ad Products: Develop seamless outstream (in-read, in-page) and instream video experiences across NYT products.
- Identity and Privacy: Design and implement solutions for identity resolution within the programmatic stack, ensuring high auction match rates while adhering to strict privacy standards.
- Standards and Compliance: Enforce industry standards for video delivery, such as VAST or VPAID, ensuring compatibility across our multi-platform environment.
- Performance Monitoring: Manage the end-to-end performance of video ads, focusing on Core Web Vitals and reducing the 'time to first frame' for outstream units.

