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Senior Programmatic Specialist (Planning & Buying) at WPP Media | Warsaw

WPP MediaWarsaw, Poland
On-site Full-time

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Experience Level

Senior

Qualifications

To thrive in this role, candidates should possess a deep understanding of programmatic advertising, strong analytical skills, and effective communication abilities. Previous experience in media planning and buying, particularly within a client-focused environment, is essential. Familiarity with digital marketing tools and platforms, as well as a collaborative mindset, will be critical to success in this position.

About the job

About WPP Media

WPP Media is the AI-driven media operating unit of WPP, supporting many of the world’s top brands. The team brings together media, data, and strategic partnerships using the WPP Open platform. Clients benefit from creative personalization at scale and data-driven insights that clarify the impact of their media investments.

Learn more at wppmedia.com.

Our Culture and Values

WPP Media places a strong emphasis on its people and culture. The team strives to deliver outstanding experiences for clients and colleagues by living out these core values:

  • Be Extraordinary: Lead collectively and inspire transformational creativity.
  • Create an Open Environment: Balance people and client experiences while building trust.
  • Lead Optimistically: Champion growth and development to mobilize the organization.

Role Overview: Senior Programmatic Specialist (Planning & Buying)

This Senior Programmatic Specialist role focuses on planning and buying for client Amazon within the Global Operations Centre (GOC) in Warsaw. The position involves close collaboration with teams in the U. S., Europe, and Asia, working in a multicultural environment to deliver effective programmatic solutions.

What You Will Do

  • Contribute to the development of programmatic strategies.
  • Prepare media plans that align with established strategies.
  • Act as a point of contact for client questions, working alongside your manager.
  • Create and present materials for campaign activation.
  • Generate reports and post-campaign analyses (PCA-s).
  • Support the activation team with campaign setup tasks.

Location

This position is based in Warsaw, Poland.

About WPP Media

WPP Media is at the forefront of AI-driven media operations, integrating cutting-edge technology and human insight to deliver personalized media experiences for clients. We are committed to fostering an inclusive workplace where creativity and collaboration flourish.

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