Qualifications
What You’ll Do
Lead a core Analytics domain from inception and strategic planning to execution, launch, and ongoing enhancement.
Define and drive the roadmap for dashboards, metrics, and data experiences tailored for enterprise marketing teams.
Strike a balance between stability, scalability, and innovation in a complex, data-rich environment.
Initiate projects that modernize and unify analytics capabilities from various attribution sources.
Influence the integration of AI-driven functionalities into analytics experiences, improving customer data interpretation.
Collaborate closely with R&D (Backend, Frontend, Data Engineering) to develop scalable, high-performance analytics products.
Work alongside Sales and Customer Success teams to understand client needs, facilitate adoption, and reinforce trust in our measurement solutions.
Engage with clients to validate product direction and discover opportunities for enhancing clarity, usability, and insight into performance.
Manage prioritization in a high-demand landscape with diverse stakeholders and competing priorities.
What You Have
5+ years of product management experience, preferably in data-centric B2B SaaS environments.
Demonstrated history of building and scaling analytics, BI, or data-driven products.
Robust analytical skills with the capability to define KPIs, interpret data, and leverage it for informed product decisions.
Experience collaborating closely with engineering and data teams on intricate, scalable systems.
Strong interpersonal skills and the ability to communicate effectively across various teams and stakeholders.
About the job
AppsFlyer stands at the forefront of mobile attribution and marketing analytics, enabling countless premier applications and brands to make informed growth decisions. Our Analytics offerings lie at the heart of our Measurement suite, transforming intricate attribution, revenue, and performance data into reliable, actionable insights that scale marketing strategies effectively.
We are in search of a Senior Product Manager to bolster our Analytics team within the Measurement division. In this pivotal role, you will oversee a fundamental analytics domain utilized daily by global advertisers to assess, interpret, and enhance their marketing performance. You will navigate the complexities of large-scale data, attribution challenges, privacy-centric measurement modifications, and AI-augmented functionalities—shaping the way our customers comprehend and depend on their marketing data.
This role is high-impact and highly visible, directly influencing customer trust, product strategy, and the advancement of AppsFlyer’s analytics platform.
About AppsFlyer
At AppsFlyer, we are the global authority in mobile attribution and marketing analytics, helping leading brands and apps globally to optimize their growth strategies. Our innovative solutions empower marketers with actionable insights derived from complex data, ensuring they make well-informed decisions.