About the job
About the Opportunity
Contentful is seeking a Senior Personalization Solution Architect with extensive expertise in personalization and experimentation to become a vital member of our Professional Services team. This role is tailored for an experienced practitioner who has successfully developed, managed, and scaled personalization initiatives in operational environments, coupled with the technical prowess necessary for implementing these programs on modern, composable architectures.
This position transcends the typical generalist Solution Architect role; it demands robust opinions and genuine experience in audience strategy, decision-making, experimentation, and performance measurement. You will need to combine this knowledge with the ability to deliver high-quality technical implementations utilizing Contentful Personalization.
Your collaborative efforts will span across customer engineering, product, and marketing teams as you design and deploy sophisticated personalization and experimentation solutions. Additionally, you will act as a customer-facing representative of Contentful’s Product and Engineering teams, playing a crucial role in minimizing implementation risks, expediting time to value, and establishing effective feedback mechanisms for product development—especially for intricate personalization scenarios.
What to Expect?
Leadership in Personalization & Experimentation Domain
- Drive the comprehensive design of personalization and experimentation initiatives, including:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Experience decisioning frameworks that balance relevance, performance, and governance.
- Experimentation models (A/B testing, multivariate testing, holdouts) with defined hypotheses and success metrics.
- Devise scaling strategies for personalization that include:
- Preventative measures against over-personalization, bias, and compromised user experience.
- Strategies for global, multi-brand, or multi-region implementations.
- Considerations of targeting precision, latency, and operational complexity trade-offs.
- Establish measurement frameworks that link:
- User behavior → decision-making logic → exposure → business outcomes.
- Serve as a domain expert in personalization and experimentation during customer engagements, effectively guiding both technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Implementation
- Design and implement end-to-end personalization solutions...

