Qualifications
Key Responsibilities
Domain Leadership in Personalization & Experimentation
Lead the comprehensive design of personalization and experimentation strategies, including:
Audience and segmentation tactics informed by behavioral, contextual, and first-party data.
Experience decisioning frameworks that prioritize relevance, performance, and governance.
Experimentation methodologies (A/B testing, multivariate testing, holdouts) with defined hypotheses and success criteria.
Formulate scalable personalization strategies that include:
Guardrails to mitigate risks of over-personalization, bias, and poor user experiences.
Strategies for global, multi-brand, or multi-region implementations.
Consideration of trade-offs between targeting accuracy, latency, and operational complexity.
Establish measurement frameworks that link:
User actions → Decision-making logic → Exposure → Business results.
Serve as a trusted authority on personalization and experimentation during client interactions, confidently advising both technical and non-technical stakeholders on best practices, limitations, and trade-offs.
Technical Architecture and Delivery
Design and implement end-to-end personalization solutions...
About the job
About the Role
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect. We are seeking a seasoned expert with extensive knowledge in personalization and experimentation methodologies. This position is ideal for a hands-on practitioner who has successfully developed, managed, and scaled personalization initiatives within live environments, coupled with the technical acumen to execute these strategies within cutting-edge, composable architectures.
This role goes beyond a generalist Solution Architect; it demands robust insights and practical experience in audience strategizing, decision-making, experimentation, and analytics. You will need to design and deploy exceptional technical implementations leveraging Contentful Personalization.
Collaboration is key, as you will partner with customer engineering, product, and marketing teams to craft and execute sophisticated personalization and experimentation solutions. Additionally, you will act as a bridge between customers and Contentful’s Product and Engineering teams, enhancing implementation reliability, expediting value delivery, and fostering tighter feedback loops into product innovation, especially for intricate personalization scenarios.
About Contentful
Contentful is a leader in digital experience management, providing a powerful platform that enables organizations to deliver rich, engaging content across channels. We empower businesses to build, manage, and deliver personalized content experiences at scale, driving customer engagement and satisfaction.