About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect. We're seeking a dedicated expert in personalization and experimentation, someone who has successfully built, managed, and expanded personalization initiatives within production environments. This role emphasizes a hands-on approach with the technical expertise necessary to implement advanced personalization within contemporary composable architectures.
This is not a generalized Solution Architect position; it demands profound insights and practical experience in audience strategy, decision-making, experimentation, and performance measurement. You will be expected to design and execute high-quality technical solutions using Contentful Personalization.
In this role, you will collaborate closely with customer engineering, product, and marketing teams to create and implement sophisticated personalization and experimentation strategies. You'll also act as a vital liaison between Contentful's Product and Engineering teams, helping to mitigate implementation risks, expedite value delivery, and establish effective feedback loops for intricate personalization scenarios.
What to Expect?
Leadership in Personalization & Experimentation
- Oversee the comprehensive design of personalization and experimentation programs, which includes:
- Developing audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Creating decision-making models that harmonize relevance, performance, and governance.
- Implementing experimentation frameworks (A/B testing, multivariate testing, holdouts) with clear hypotheses and success criteria.
- Develop scalable personalization strategies that include:
- Establishing guardrails to avert over-personalization, bias, and negative user experiences.
- Formulating strategies for global, multi-brand, or multi-region implementations.
- Weighing trade-offs between targeting accuracy, latency, and operational complexity.
- Define measurement methodologies that link:
- User behavior to decision-making logic, exposure, and ultimately, business outcomes.
- Serve as a domain authority in personalization and experimentation, confidently guiding both technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Implementation
- Design and deliver end-to-end personalization solutions that align with the business objectives and user needs.
