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Senior Paid Media Analyst | Growth and Transformation

Sage Home LoansCharlotte, NC; New York City, NY
Hybrid Full-time $100K/yr - $100K/yr

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Experience Level

Senior

Qualifications

Key Responsibilities:Lead the end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approaches, with a major focus on paid search and the exploration of additional impactful channels. Assess tradeoffs among growth, efficiency, and user experience to guide investment decisions and prioritize initiatives with significant long-term benefits. Continuously monitor, analyze, and optimize campaign performance across paid platforms, internal reporting tools, and visualization dashboards. Establish success metrics, evaluate data quality and limitations, and assist stakeholders in decision-making processes using evolving measurement systems. Direct experimentation strategies, including A/B and multivariate testing, to achieve incremental enhancements across core KPIs. Provide actionable performance insights and recommendations, serving as a trusted advisor to senior leadership. Identify and implement improvements in paid media workflows by utilizing automation, AI-driven tools, and advanced analytics to enhance efficiency, scalability, and decision-making quality. Effectively communicate strategies and performance insights to internal teams and external partners, promoting alignment through clear, data-driven narratives. Work collaboratively with Product, Engineering, and Creative teams to determine requirements, support tracking needs, and improve paid media landing page and site experiences.

About the job

This position does not offer visa sponsorship, including H1-B, F-1, OPT, STEM-OPT, or TN visas, nor is it available for corp-to-corp arrangements.

This role follows a hybrid work model, requiring on-site presence at our South Charlotte, NC Headquarters or New York City, NY campus from Tuesday to Thursday, with full remote work allowed on Mondays and Fridays.

We seek exceptional paid media professionals to spearhead client acquisition initiatives for our Financial Services sector. In this pivotal role, you will manage the comprehensive paid media strategy, execution, and investment decisions, aligning performance metrics with overarching business goals and unit economics. You will delve into performance data, visitor behavior, attribution models, and advanced analytics to drive optimization, experimentation, and long-term growth possibilities.

About Sage Home Loans

Red Ventures is a dynamic company dedicated to driving growth and transformation through innovative strategies and media solutions, particularly in the Financial Services sector. We pride ourselves on cultivating a culture of excellence, collaboration, and continuous improvement.

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