About the job
Position Summary
The Senior Marketing Manager for NIPT will be responsible for crafting and implementing innovative marketing strategies aimed at enhancing the adoption of Natera’s genetic testing solutions, user experience offerings, and educational tools for patients. This is an exceptional opportunity to be part of a dynamic marketing team, developing multi-channel campaigns that make a significant impact on healthcare for countless patients. This position reports directly to the Director of NIPT and Hereditary Cancer Marketing.
Primary Responsibilities
- Market Awareness and Adoption:
- Create and execute comprehensive marketing plans that amplify awareness and promote critical Panorama NIPT and Vistara Single-Gene NIPT messaging through effective marketing and sales channels.
- Develop and implement healthcare provider (HCP) and patient marketing campaigns, content, and engagement strategies to effectively communicate the value and foster the adoption of Panorama, Vistara, and related support services.
- Present marketing campaigns, their progress, and performance metrics to internal stakeholders to ensure alignment with overarching business objectives and facilitate campaign optimization.
- Cross-Functional Collaboration:
- Work closely with various departments to align marketing strategies and initiatives with business goals, ensuring seamless integration of marketing efforts across the organization.

