About the job
Senior Marketing Manager, Deliveroo Plus (Maternity Cover)
At Deliveroo, we are on a mission to revolutionize the way people shop and eat. Our commitment to impact, innovation, and growth shapes every aspect of our work. The Brand & Experience team plays a pivotal role in establishing emotional connections between Deliveroo, our customers, riders, and partners. By leveraging our deep audience insights and creative passion, we bring our brand to life through various channels, whether it's a push notification, social campaign, or packaging design. We aim to craft engaging experiences that resonate with our audience and elevate Deliveroo as a beloved global brand.
We are seeking a Senior Marketing Manager for Deliveroo Plus to join our Middle East team on a fixed-term maternity cover contract. In this pivotal role, you will spearhead the comprehensive marketing strategy for Deliveroo Plus across the UAE, Kuwait, and Qatar, focusing on subscriber acquisition and fostering long-term loyalty.
Key Responsibilities
As a key member of the Middle East Marketing team, you will take ownership of the Deliveroo Plus growth initiative, collaborating with both local and international teams to refine our subscription value proposition and achieve ambitious commercial objectives.
Your daily responsibilities will include:
Subscriber Acquisition: Craft and implement multi-channel marketing strategies to attract new subscribers, with a focus on converting free-trial users into long-term paying customers.
Retention & Loyalty: Develop sophisticated lifecycle marketing tactics and personalized experiences to minimize churn and enhance customer engagement with the Plus program.
Data Analysis & ROI: Monitor key performance indicators and customer acquisition costs (CAC) closely to optimize channel efficiency and maximize marketing ROI.
CVP & Pricing Strategy: Collaborate with Product and Central teams to enhance subscription packages, trial offers, and the overall Customer Value Proposition (CVP).
Campaign Optimization: Lead the planning and testing of creative marketing assets and messages, employing a "test, learn, and scale" mindset to boost ROI.
Global Collaboration: Align local Middle East initiatives with global Plus strategies to ensure a consistent, high-quality brand experience.
Ideal Candidate Profile
The ideal candidate is a data-driven marketer with a passion for growth and the operational resilience to handle high-volume projects effectively. You should possess excellent analytical skills and a deep understanding of customer behavior.

