About the job
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SoFi is a national bank and financial services company that creates mobile-first tools to help people manage their money and reach their financial goals. The team values direct impact and aims to make a positive difference for members.
Role overview
The Senior Marketing Data Scientist - Machine Learning joins the Marketing Data Science team in San Francisco, CA. This position supports SoFi’s Marketing organization through analytics, model building, experimentation, and performance measurement to help drive marketing and growth initiatives.
Work centers on designing, building, and scaling machine learning models that improve customer acquisition, conversion, retention, and lifetime value across SoFi’s products. The role draws on behavioral, transactional, and credit data to create predictive models and actionable insights. Collaboration with cross-functional teams is key for identifying business needs, managing model development end-to-end, implementing models in production, and monitoring their ongoing performance. Regulatory compliance is a consistent focus.
Main responsibilities
- Design, develop, and deploy machine learning models to optimize customer acquisition, onboarding, and engagement for products such as loans, credit cards, investments, and cryptocurrency.
- Build predictive models for outcomes including customer lifetime value, conversion rates, cross-sell and upsell effectiveness, and retention across channels like email, direct mail, in-app, and Operations.
- Work with structured and unstructured data, such as behavioral signals, transaction data, and credit attributes, to enable audience segmentation and large-scale personalization. Maintain a feature store to streamline model development.
- Set up A/B testing frameworks to evaluate marketing strategies and measure their impact.
