About the job
About Allica Bank
Allica Bank is the UK's most rapidly expanding financial technology firm, dedicated to serving established SMEs—a crucial yet neglected segment in the fintech landscape. We aim to empower these businesses, which form the backbone of local economies, accounting for over a third of the economic output.
Department Overview
Our Growth department plays a pivotal role at Allica, strategically positioned at the crossroads of marketing, product development, sales, and data analytics. This team is tasked with driving sustainable customer acquisition, engagement, and retention, ensuring our banking solutions effectively target and resonate with SMEs at critical junctures. We approach growth through a dual lens of science and art, leveraging commercial strategy along with in-depth customer insights.
Role Overview
As the Senior Manager of Conversion Rate Optimization & Experimentation, you will take full ownership of Allica's landing page ecosystem and conversion initiatives from end-to-end. This role is highly hands-on; you will analyze funnel data, develop clear hypotheses, and execute solutions directly—building and deploying landing pages, forms, calculators, and multi-step workflows within HubSpot CMS. You will harness AI tools like Claude and ChatGPT to enhance workflow efficiency. A strong commercial focus is paramount; you will measure your success not just by conversion rates but by tracking lead quality and downstream sales outcomes.
Key Responsibilities
Develop and manage a prioritized roadmap for conversion rate optimization and experimentation across Allica's primary customer acquisition channels, ensuring alignment with commercial objectives.
Identify and analyze conversion bottlenecks pertaining to messaging, user experience, form design, trust signals, and page structure using analytics tools such as GA4, Heap, and HubSpot.
Create structured experiments with defined hypotheses and measurement frameworks to drive continuous improvement in conversion performance.

