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Senior Manager of Consumer Insights

Mammoth BrandsNew York, NY
On-site Full-time $147.5K/yr - $160K/yr

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Experience Level

Senior Level Manager

Qualifications

Key Responsibilities:Serve as the leading expert in understanding our core consumer base and market dynamics. Utilize consumer insights to inform strategic decisions that enhance brand positioning and market share. Conduct thorough analysis of consumer trends and competitive activities to identify opportunities for innovation. Collaborate with cross-functional teams to develop actionable insights that drive brand growth. Present findings and recommendations to senior leadership and stakeholders.

About the job

About Mammoth Brands

Mammoth Brands, previously known as Harry’s Inc., is a trailblazing consumer packaged goods (CPG) company boasting popular brands such as Harry’s, Flamingo, Lume, Mando, and Coterie. We are redefining the landscape of brand development, focusing on the needs of consumers and the aspirations of founders and talent to address unfulfilled market demands, enhance lives, and challenge conventional norms. Our mission is to 'Create Things People Like More,' ensuring that every initiative we undertake surpasses existing standards. This ethos drives our commitment to crafting superior product experiences, fostering a vibrant workplace culture, and discovering innovative ways to contribute positively to our community.

Since our inception in 2013, our co-founders revolutionized the brand-building approach by prioritizing online engagement and direct customer relations, ultimately creating a scalable framework for other brands to thrive. Today, Mammoth Brands stands as one of the largest CPG companies established in the last two decades, maintaining a dynamic, entrepreneurial spirit that empowers us to better serve our customers, employees, and the community. We are dedicated to making a meaningful impact, having contributed over $20 million to our network of nonprofit partners to date.

About the Team

The Centralized Insights & Analytics team at Mammoth Brands collaborates across departments to evaluate our performance through the lens of our various retail and digital strategies, marketing investments, and customer engagement. This team is dedicated to delivering unbiased reporting and guidance for the Harry’s, Flamingo, Lume, and Mando brands.

About the Role

We are in search of an innovative and inquisitive insights expert to spearhead consumer learning for the Harry’s brand, ensuring we remain at the forefront of the men’s personal care market. As the Senior Manager of Insights, you will embody the voice of our consumers, becoming the authority on consumer behavior and competitive landscape to drive decisions that unveil growth opportunities for the brand. This position is based at our headquarters in New York, and you will report directly to the Senior Director of Insights.

About Mammoth Brands

Mammoth Brands is a pioneering CPG company that is reshaping the industry through a focus on consumer needs and innovative brand strategies. Our commitment to excellence and community impact sets us apart as a leader in the market.

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