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Senior Luxury Real Estate Copywriter

ahspropertiesDubai, Dubai, United Arab Emirates
On-site Full-time

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Experience Level

Senior

Qualifications

Qualifications & Experience: Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or a related field. A minimum of 6-8 years of professional copywriting experience. Proven expertise in ultra-luxury real estate development, luxury property marketing, or premium lifestyle brands. Deep understanding of high-net-worth audiences and the psychology of international luxury buyers. Exceptional command of the English language; proficiency in Arabic is a significant advantage. A refined portfolio showcasing luxury branding, real estate projects, and narrative campaigns. Ability to work full-time on-site in Dubai and collaborate effectively with cross-functional teams.

About the job

Join our elite team at ahsproperties, a premier luxury real estate development firm in Dubai, as a Senior Copywriter. This is an exciting opportunity for a distinguished writer with substantial expertise in luxury branding, exclusive real estate, and high-end lifestyle marketing. In this pivotal role, you will create captivating, persuasive, and emotionally charged narratives that elevate our properties within the global luxury market.

The ideal candidate possesses the ability to translate architectural vision and design philosophy into compelling stories that resonate across all brand interactions, ensuring consistency, precision, and a sense of prestige.

Responsibilities

Core Responsibilities include:

  • Crafting high-end copy for diverse platforms such as websites, landing pages, brochures, master plans, sales presentations, investor documentation, and press releases.
  • Creating elegant brand narratives, project stories, and lifestyle messaging that align with ultra-luxury branding.
  • Developing campaign concepts, headlines, hooks, and CTAs for digital, print, outdoor, and experiential marketing initiatives.
  • Collaborating with branding, design, PR, and digital teams to ensure cohesive messaging and visual integration.
  • Customizing messaging for various buyer personas, markets, and sales funnel stages.
  • Ensuring factual accuracy, legal compliance, and alignment with pricing disclaimers and regulatory standards (RERA, internal approvals).
  • Maintaining and enhancing a centralized copy library, including taglines, boilerplates, FAQs, and approved descriptions.
  • Refining copy based on campaign performance, sales input, and brand strategy adjustments.
  • Upholding a consistent voice that embodies exclusivity, credibility, and enduring brand value.

About ahsproperties

ahsproperties is a leading luxury real estate development firm based in Dubai, renowned for creating exceptional residential and commercial properties that merge architectural excellence with lifestyle elegance. Our commitment to quality and innovation sets us apart in the ultra-luxury market, making us a preferred choice for discerning buyers and investors.

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