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Senior Lifecycle Marketing Manager

EarnInMexico City, Mexico
Hybrid Full-time

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Experience Level

Manager

Qualifications

Qualifications:Proven experience in lifecycle marketing, preferably in a fast-paced tech environment. Strong analytical skills with the ability to interpret data and derive actionable insights. Experience using marketing automation tools and platforms. Exceptional project management skills with a focus on delivering results on time. Excellent communication and collaboration skills, with the ability to work effectively across teams. Passion for innovation and continuous improvement.

About the job

About EarnIn

At EarnIn, we are trailblazers in earned wage access, dedicated to creating innovative products that provide real-time financial flexibility for those navigating the challenges of living paycheck to paycheck. Our community members can access their earnings instantly, offering them the freedom to spend, save, and grow their finances without the burden of mandatory fees, interest rates, or credit checks.

With a seasoned leadership team and robust backing from top-tier investors like A16Z, Matrix Partners, DST, and Ribbit Capital, we are on an exciting trajectory of growth. Join us as we attract and integrate world-class talent to help shape the future of our company.

POSITION SUMMARY

We are in search of a dynamic and results-oriented Senior Lifecycle Marketing Manager to spearhead our initiatives aimed at enhancing the adoption and retention of EarnIn's core products. In this prominent role, you will collaborate closely with teams across product, marketing, analytics, and creative to conceptualize and implement data-driven marketing strategies utilizing owned channels such as email, SMS, push notifications, and in-app messaging to optimize activation and retention metrics.

To thrive in this position, you must exhibit a strong performance-driven mindset, meticulous attention to detail, an entrepreneurial spirit, and an inquisitive nature.

This is a hybrid position, requiring you to work two days a week from our Mexico City office.

WHAT YOU'LL DO

  • Develop and execute lifecycle marketing strategies across owned channels to drive product adoption and customer retention.
  • Oversee the entire lifecycle campaign process from setup to quality assurance, deployment, and monitoring, ensuring timely and high-quality delivery across various channels.
  • Act as the go-to expert for our marketing automation platform, managing journey builds, dynamic content/personalization, template frameworks, audience management, and channel orchestration.
  • Leverage AI technology to enhance campaign operations, including generating copy variants, assisting with quality assurance, summarizing results, and automating repeatable workflows while upholding brand and compliance standards.
  • Manage lifecycle reporting and performance analysis, constructing and maintaining dashboards, tracking trends, and providing actionable insights based on performance data.
  • Ensure seamless execution at scale through disciplined intake processes, rigorous quality assurance, comprehensive documentation, and proactive monitoring—delivering accurate and timely launches with minimal errors and focusing on continuous improvement.
  • Proactively identify and pursue new opportunities to enhance marketing effectiveness and customer engagement.

About EarnIn

EarnIn is at the forefront of earned wage access, empowering individuals to take control of their financial well-being by providing access to their earned wages when they need it most. Our mission is to create a world where financial flexibility is accessible to everyone, enabling smarter financial decisions without the constraints of traditional banking.

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