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Senior Lead in Structured Data

PMGDallas, TX
On-site Full-time

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Experience Level

Senior

Qualifications

The ideal candidate will possess a deep understanding of structured data architecture and have proven experience in leading product feed strategies. You should be adept at translating business objectives into technical solutions and have the ability to prioritize enhancements based on measurable impact. Strong collaboration skills and the ability to influence cross-functional teams are essential.

About the job

Join the PMG Team!

Recognized as one of the Ad Age Best Places to Work for an impressive 11 consecutive years and a Fast Company Best Workplace for Innovators since 2022, PMG is a leading global marketing services and technology firm dedicated to inspiring brands and individuals to realize limitless possibilities. Our collaborative approach focuses on shared achievements, harnessing business strategy, creative innovation, media, and insights via our proprietary operating system, Alli, to deliver state-of-the-art digital solutions and pioneering media strategies.

With a diverse team of over 900 professionals worldwide, we have partnered with prestigious brands including Apple, Nike, Sephora, Experian, and Whole Foods, operating in more than 85 countries.

Your Role

As a part of PMG's Applied Technology organization, you will lead initiatives around Structured Data and Product Feed strategies that enable large-scale, product-driven media campaigns. Collaborate with:

  • Vertical Business Leads and Client Strategy teams to ensure structured data aligns with commercial objectives
  • Media teams across Search, Social, Programmatic, and Retail Media to create efficient performance-oriented feeds
  • Analytics and Measurement teams to enhance product-level visibility and insights
  • Alli Product and Engineering teams to impact decisions regarding feed infrastructure, automation, and emerging AI capabilities

In this senior individual contributor role, you will wield significant cross-functional influence, engaging in both strategic and technical discussions with internal teams and clients.

Your Responsibilities

  • Develop and advance structured data solutions that enhance media performance, personalization, and automation.
  • Own structured data frameworks essential for product-driven campaigns across various media platforms.
  • Transform business and media goals into scalable data models and schemas.
  • Identify metadata enhancements that drive measurable improvements in match rates, impression quality, and conversion performance.
  • Transform product feed practices into strategic advantages to ensure optimal feed performance.

About PMG

PMG is a distinguished marketing services and technology firm that blends creativity with data-driven strategies to empower brands globally. Our innovative approach is complemented by a team of experts who are committed to driving results and fostering growth in a dynamic industry.

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