Ruut, part of Universe Group in Kyiv, develops digital coaching tools for athletes and those striving to improve their performance. The focus is on helping users make informed decisions about training and recovery, using metrics like heart rate variability (HRV) to guide daily choices and long-term progress. The Product Zone team is seeking a Content Lead to shape and deliver engaging content for the Ruut iOS app. This position centers on reaching a Tier-1 English-speaking audience, with a strong emphasis on health, wellness, and actionable insights grounded in data. The role suits someone who enjoys connecting with users through clear, useful content and wants to work closely with product and design teams to drive business growth. Role overview Develop and manage in-app content, including video classes, guides, recipes, and interactive experiences. Oversee the full content cycle: concept, planning, production, launch, and ongoing improvement. Maintain high quality standards for tone, style, editing, and brand consistency. Work with product, design, and research teams to ensure content meets user needs and business goals. Use analytics and UX research to inform content decisions and continuous improvement. Collaborate with motion designers, professional athletes, and other stakeholders to refine and enhance content. Support A/B testing to optimize engagement and performance. Requirements Experience in content creation, copywriting, social media management, digital marketing, or influence marketing. Background in product development, marketing agencies, or startups is valued. Comfort working with metrics and behavioral data to guide content strategy. Proactive and detail-oriented approach to managing projects and processes.
Apr 28, 2026