About the job
About Borrowell:
Borrowell is dedicated to empowering Canadians with the confidence to manage their finances effectively. Our mission is to provide individuals with the essential tools and insights to understand, build, and utilize their credit wisely.
With 1 in 10 Canadians utilizing our services for comprehensive credit monitoring and tailored insights, we offer innovative solutions such as Credit Builder and rent reporting to help consumers enhance their creditworthiness, thereby gaining access to a broader array of financial products at competitive rates. Additionally, we provide personalized recommendations for financial products from Canada's most trusted providers, aligned with each member's credit profile and financial objectives.
Our diverse and inclusive team is driven by a shared commitment to making a significant impact in the financial lives of Canadians. We foster a culture characterized by collaboration, humility, and innovation. If you aspire to join a company that is reshaping the financial landscape and empowering Canadians to realize their financial goals, we encourage you to explore career opportunities at Borrowell. Together, we can instill confidence in Canadians regarding their financial matters.
About the Role:
As a Senior Frontend Developer, you will spearhead the technical vision and execution of our marketing site and web experiences focused on growth. Your role will involve rebuilding and taking ownership of our marketing website utilizing React and Next.js, while implementing server-side rendering and modern routing techniques to enhance speed, SEO, AEO/GEO (AI/Generative Engine Optimization), and adaptability. You will work at the intersection of engineering, marketing, and design to convert site traffic into measurable business results, engaging hands-on with the codebase and influencing the roadmap, architecture, and best practices across the team.
In the first 3-6 months, you can expect to:
- Conduct a comprehensive audit of the current marketing site, assessing performance, SEO, analytics setup, and experimentation capabilities to propose and implement a prioritized improvement strategy.
- Lead the overhaul or significant refactoring of the site using Next.js and a headless CMS, with a focus on future experimentation and rapid content updates.
- Establish or enhance analytics and event tracking to provide comprehensive visibility into acquisition, activation, and key conversion events.
- Initiate a series of growth experiments (e.g., pricing page tests, signup flow optimizations, new landing pages) and develop a repeatable experimentation framework.

