About the job
Join Hatch as our Senior Event Marketing Manager, where you will take charge of our event strategy from inception to completion. You will be instrumental in orchestrating trade shows, field events, partner activations, and exclusive VIP experiences that not only enhance our brand image but also foster stronger customer connections and contribute to revenue generation.
This is a dynamic, marketing-oriented position that requires operational expertise to bring events to fruition. You will be responsible for crafting compelling narratives, coordinating go-to-market plans, and managing essential logistics, all while collaborating with external partners as needed.
As a proud member of the Yelp family, Hatch operates as an independent entity, dedicated to expanding our influence and assisting businesses in realizing untapped revenue potential. To date, we’ve generated over $5.1 billion in revenue for our clients, and our journey has only just begun.
Key Responsibilities:
Develop and Implement Strategy: Take ownership of the events playbook to create a comprehensive strategy that meets marketing and revenue objectives, including awareness, engagement, pipeline creation, and customer retention.
Execute Diverse Event Formats: Manage a variety of events, from company-hosted conferences to executive gatherings and trade shows, tailoring each format to the specific audience.
Logistics Management: Oversee all logistical aspects including shipping, booth design, promotional materials, technology integration, and vendor relations, ensuring scalable systems are in place.
Craft Consistent Messaging: Establish the messaging for each event, ensuring every interaction aligns with our brand narrative. You will also coordinate content requirements with the marketing team.
Coordinate Across Teams: Collaborate with Sales, Account Management, Partners, and Product teams to align on goals, messaging, and outreach strategies, facilitating effective cross-functional coordination.
Enhance Marketing Efforts: Manage outreach streams and collaborate with Sales to integrate events into broader marketing strategies, including the development of landing pages and booking systems.
Create Memorable Experiences: Develop innovative booth activations, promotional items, and engaging experiences that leave a lasting impression on attendees.
Monitor and Report Impact: Track the success of events by measuring key metrics such as lead scans, meetings, and revenue generated, and provide detailed recaps with actionable insights.

