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Senior Digital Expert (Search) at IPG Mediabrands | Madrid

IPG MediabrandsMadrid, Madrid, Spain
On-site Full-time

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Experience Level

Senior

Qualifications

Desired experience and skills:A minimum of 3 years of experience in similar roles and functions. Educational background in Business Administration, Marketing, Advertising, Public Relations, or related fields. Proficient knowledge of Search Ads 360, Google Ads, Google Analytics, and Campaign Manager. Strong analytical skills related to the media industry. Advanced skills in Excel and PowerPoint.

About the job

IPG Mediabrands is seeking a talented Senior Digital Expert (Search) to join our dynamic digital agency in Madrid. In this role, you will be pivotal in driving performance-oriented search strategies for lead generation clients.

Your key responsibilities will include:

  • Developing and implementing robust performance strategies focused on search channels for lead acquisition clients.
  • Activating, managing, and optimizing Search/PMax/Discovery campaigns on Google Ads/Search Ads 360, along with Bing search campaigns, ensuring performance targets are met.
  • Monitoring, reporting, and optimizing active search campaigns.
  • Direct reporting to clients for managed accounts.
  • Creating engaging PowerPoint presentations and follow-up reports.
  • Managing and prioritizing daily client requests.
  • Formulating innovative proposals and continuously improving account performance.
  • Designing and proposing integrated strategies that synergize with other active channels for clients.

About IPG Mediabrands

IPG Mediabrands is a global media agency group under the Interpublic Group (IPG). With over 450 professionals located in Madrid, Barcelona, and Valencia, we do not just integrate media campaigns; we leverage data, creativity, technology, and a unique business vision to guide brands through their journey, establishing ourselves as strategic partners. Our greatest asset is our committed and talented team, driven by a shared ambition to improve daily. The individuals at IPG Mediabrands fuel the most innovative strategies, the brightest ideas, and the pursuit of all future opportunities.

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