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Senior Data Scientist - Ad Optimization

Branch MetricsBengaluru, Karnataka, India
On-site Full-time

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Experience Level

Senior

Qualifications

Proven experience in developing and refining data-driven ad optimization strategies specifically for native Android environments, with a strong focus on user engagement, personalization, and revenue enhancement. Expertise in designing, implementing, and refining predictive models for ad targeting, recommendations, and bidding strategies using advanced machine learning and statistical methodologies. Experience leading the design and analysis of experiments to evaluate ad placements, formats, and targeting methodologies. Utilize data from A/B tests and multivariate tests to confirm hypotheses and guide decisions. Ability to analyze user behavior patterns to identify engagement and dropout points, leveraging insights to optimize ad positioning, timing, and relevance. Strong collaborative skills to partner with product managers, engineers, designers, and marketing teams to align ad strategies with business objectives and user experience goals. Capable of effectively communicating insights and recommendations to both technical and non-technical stakeholders. Knowledge of scaling ad models across a diverse range of Android devices and varying network conditions.

About the job

At Branch Metrics, we empower every interaction with effective links and actionable insights that drive measurable growth. From the initial click to conversion, we ensure you can quantify your growth. Our unique attribution solutions, strengthened by AI-driven linking, are designed to enhance user experiences, boost ROI, reduce wasted spend, and eliminate fragmented attribution.

We approach team building with the same commitment, enabling our team members to act swiftly, take ownership of their outcomes, and create impactful results. We pride ourselves on investing in the health, wealth, and personal development of our team, fostering an environment where individuals can flourish as we expand. Our culture celebrates smart, humble, and collaborative team members who are accountable and results-driven, all while contributing significantly to our business goals.

As a company, we are innovative and purpose-driven, guided by experienced leaders adept at building sustainable companies. Trusted by renowned brands such as Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we strike the ideal balance of being impactful yet nimble enough for you to make a significant difference. If you are passionate about building, rapid learning, and shaping the future of customer growth, you will find a welcoming home with us.

We are in search of a talented and seasoned Senior Data Scientist to spearhead our initiatives in optimizing ad display on native Android surfaces. In this position, you will devise and implement data-driven strategies aimed at maximizing ad effectiveness, user engagement, and revenue generation. Your collaboration with product managers, engineers, and cross-functional teams will be crucial in driving innovation, enhancing ad relevance, and ensuring a seamless user experience.

About Branch Metrics

Branch Metrics is at the forefront of link management and attribution technology, providing solutions that enhance user experiences and drive measurable growth for our clients. Our commitment to innovation and the well-being of our team reflects our ambition to build a successful, sustainable company that significantly impacts our clients' growth trajectories.

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