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Senior Data Analyst

GroundTruthRemote — India
Remote Full-time

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Experience Level

Senior

Qualifications

Key Responsibilities:Define measurable metrics and variables to analyze business challenges and offer actionable recommendations. Take ownership of specific work streams and independently uncover insightful findings from data. Identify and resolve issues within designated areas. Develop various hypotheses to conduct root cause analysis. Compile tested hypotheses into coherent presentations for wider stakeholder groups. Collaborate closely with data science and data engineering teams to adopt best practices in coding and scripting. Engage in discussions with cross-functional teams (Product, Data Science) to understand and optimize analytical processes.

About the job

At GroundTruth, we are at the forefront of transforming real-world consumer behavior into effective marketing strategies that drive tangible business outcomes, including increased in-store visits. Leveraging actual location and purchase data, our platform designs targeted advertising campaigns across various digital screens, while also measuring consumer engagement and providing invaluable insights for optimizing marketing efforts.

Our commitment to media, metrics, and insights equips marketers with the necessary tools to execute impactful media campaigns that yield measurable results such as foot traffic and sales.

Recognized as one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025, we believe that cutting-edge technology is driven by exceptional talent. Explore the perks of joining our team here.

About the Analytics Team

The Analytics team plays a crucial role in offering analytical support to diverse stakeholders including Product, Engineering, Business Development, and Ad Operations. We develop scalable analytical solutions, identify key challenges, establish KPIs, and monitor these metrics to evaluate the impact and success of product enhancements while streamlining processes.

This position presents a thrilling opportunity to engage with extensive data sets, utilize state-of-the-art analytical techniques, and work with advanced AWS analytics infrastructure (such as Redshift, S3, and Athena) while gaining insights into how location data can augment business initiatives. The fast-paced startup environment will also provide significant opportunities for professional growth.

The ideal candidate will possess a passion for technology and a keen understanding of human behavior in real-world scenarios. Exceptional communication skills, the ability to distill and present complex information, and a quick learning aptitude are essential for success in this role.

Location: Remote, India

About GroundTruth

GroundTruth is a leading advertising platform revolutionizing the way businesses engage with consumers through data-driven marketing strategies. We empower marketers to create targeted campaigns that drive real-world results, backed by innovative technology and a commitment to excellence.

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