About the job
ABOUT TIDE
At Tide, we empower small and medium-sized enterprises (SMEs) to optimize their operations and save both time and money. We provide not only business accounts and banking services but also a robust suite of user-friendly administrative solutions encompassing invoicing, accounting, and more.
Tide is revolutionizing the small business banking landscape, boasting over 1.8 million members worldwide, including the UK, India, Germany, and France.
Leveraging cutting-edge technology, our solutions are tailored for SMEs. With swift onboarding, competitive fees, and innovative features, we are dedicated to data-driven strategies that fulfill our mission: to help SMEs reclaim their precious time and financial resources, allowing them to focus on their passions.
Tide facts:
- Serving SMEs in the UK, India, Germany, and France.
- More than 1.8 million members: 800,000 in the UK and 1,000,000 in India, with rapid growth.
- Over $300 million raised in funding.
- A diverse workforce of over 2,500 Tideans globally.
- Offices in Central London, a support and tech center in Sofia, Bulgaria, and additional tech hubs across Serbia, Romania, Lithuania, and India.
ABOUT THE ROLE:
We are on the lookout for a meticulous and commercially savvy Senior CRM Executive to drive the expansion of our rapidly growing product areas at Tide.
Your role will involve developing automation strategies, analyzing performance metrics, and collaborating with key stakeholders to narrate performance insights to the business.
As a Senior CRM Executive:
- You will manage and execute acquisition and engagement CRM campaigns, emphasizing automation and personalization to enhance crucial metrics, working closely with product, content, BI, and various marketing teams.
- You will have the freedom to create and execute test and learn plans, A/B tests, and optimization strategies.
- Join a diverse, multinational team of passionate CRM professionals, product marketers, and product managers committed to collaboration, innovation, and ownership, all focused on assisting our members in saving time and money.
- Lead the development and optimization of key cross-sell campaigns and customer journeys.

