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Senior Content Marketing Manager at highlightta | Canada

Remote Full-time CA$105.6K/yr - CA$129K/yr

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Experience Level

Senior

Qualifications

QualificationsProven experience in content marketing, preferably in a SaaS environment. Strong storytelling and writing skills with a keen eye for detail. Ability to analyze engagement metrics and adapt content strategies accordingly. Excellent interpersonal skills for relationship building and collaboration. Self-motivated with a strong ability to manage multiple projects efficiently.

About the job

About Highlightta

Highlightta is a SaaS company supporting frontline teams for leading brands in sectors like retail, healthcare, and logistics. Our platform helps organizations connect and motivate employees from headquarters to the frontline. Clients consistently give us high NPS and CSAT scores, noting improvements in team efficiency and business outcomes. The company operates fully remotely, with team members based across Canada, the U. S., and other countries.

Role Overview: Senior Content Marketing Manager

Highlightta is growing its marketing team and looking for a Senior Content Marketing Manager. This role reports to the Head of Content and focuses on building and scaling content programs. The manager will oversee projects such as customer success stories, webinars, thought leadership pieces, newsletters, and related initiatives.

This position blends strategic planning with hands-on content creation. The Senior Content Marketing Manager will set direction, produce high-quality content, and build systems and partnerships that support ongoing success.

Main Responsibilities

Customer Storytelling

  • Work closely with Customer Success, Sales, and Account Management to identify and select impactful customer stories.
  • Interview customers and maintain relationships, both virtually and in person.
  • Travel occasionally to customer sites and industry events.
  • Turn customer experiences into polished case studies, testimonials, and narratives that demonstrate Highlightta’s value.
  • Repurpose stories across formats, such as blog posts, webinar highlights, social proof for sales, and more.
  • Track which stories and formats are most effective, using data to guide future content decisions.

Webinars, Live Events, and Presentations

  • Lead the strategy and execution of Highlightta’s webinar program, focusing on both logistics and participant experience.
  • Develop engagement strategies, source speakers, and select topics relevant to our audience.

About highlightta

Highlightta is a leading provider of SaaS solutions, dedicated to transforming the operational dynamics of frontline teams. Our innovative approach and exceptional customer service set us apart in the retail, healthcare, and logistics industries. Join us in our mission to empower teams and enhance business effectiveness.

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