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Experience Level
Mid to Senior
Qualifications
Proven experience in consumer insights and brand consulting, with a minimum of 5 years in a managerial role. Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations. Excellent communication and presentation skills, capable of conveying insights effectively to clients and stakeholders. Experience in leading teams and managing multiple projects simultaneously. Advanced degree in Marketing, Business Administration, or a related field is preferred.
About the job
The Senior Consulting Manager - Consumer Insights & Brand at NielsenIQ in Singapore focuses on guiding clients through complex market challenges. This role centers on interpreting consumer behavior and market trends to support strategic brand decisions.
Key responsibilities
Lead a team of analysts, providing direction and support on client projects
Collaborate with cross-functional teams to design and deliver solutions that fit client objectives
Translate consumer and market data into clear, actionable recommendations for brand growth
What you bring
Strong understanding of consumer insights and market dynamics
Experience shaping strategy for brands using data-driven analysis
Ability to manage teams and coordinate with stakeholders across functions
About NielsenIQ
NielsenIQ is a global leader in audience measurement, data, and analytics, helping clients understand consumer behavior and market trends. With a commitment to innovation and excellence, we empower organizations to make informed decisions that lead to business growth.
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