About the job
Join a dynamic leader in the education technology sector, recognized as the global authority in professional skills assessment and certification, with a presence in over 200 countries. This is your opportunity to apply now!
PeopleCert is on the lookout for a visionary and strategic Senior Brand Manager to spearhead brand communications for PRINCE2, a globally acclaimed best practice framework and one of the premier project management certification portfolios. In this pivotal role, you will craft and implement the brand strategy for PRINCE2 across all communication channels, turning product marketing insights into engaging stories and cohesive experiences. Your efforts will be vital in enhancing PRINCE2’s global visibility, ensuring consistency, and fostering engagement among diverse markets and audiences.
Key Responsibilities of the Senior Brand Manager - PRINCE2:
- Design and implement a comprehensive brand communication strategy for PRINCE2 across various platforms and customer journeys.
- Transform product marketing value propositions into captivating narratives, messaging frameworks, and branded content.
- Maintain consistency in messaging, visual identity, and tone across digital channels, sales collateral, promotional campaigns, events, and partner communications.
- Work closely with Product Marketing, Creative, Content, and Digital teams to bring the brand to life at every touchpoint.
- Guide and oversee creative teams and external agencies to produce high-quality, engaging brand materials.
- Act as the brand guardian for PRINCE2, ensuring coherence across its product variations and global markets.
- Monitor and analyze brand performance, providing insights to refine strategies, messaging, and creative approaches.
- Support the ongoing development and positioning of the PRINCE2 portfolio to align with market demands and global best practices.
- Ensure that your work aligns with the company's core values: quality, innovation, passion, integrity, clarity, and velocity.
Desired Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
- A minimum of 7 years of experience in brand management or marketing communications, ideally within a B2B, global, or professional certification context.
- Demonstrated expertise in developing and executing integrated brand communication strategies across various channels and markets.
- Strong grasp of brand positioning, customer segmentation, and the buyer journey.
- Excellent command of English (C2 level certification preferred).

