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Senior Associate Director of Paid Social

WPP MediaLondon, United Kingdom
On-site Full-time

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Experience Level

Senior

Qualifications

To be successful in this role, candidates should possess: A deep understanding of paid social advertising, trends, and best practices. Experience in managing high-level social media strategies and campaigns. Strong analytical skills with the ability to derive actionable insights from data. Excellent communication and leadership abilities. Proficiency in collaboration tools and project management methodologies.

About the job

About WPP Media

WPP is at the forefront of creative transformation, leveraging creativity to foster better futures for our people, planet, clients, and communities. Discover more at wpp.com.

WPP Media is a global media collective within WPP. In a world awash with media, we unite the best platforms, talent, and partnerships to create boundless opportunities for growth. Learn more at wppmedia.com.

About EssenceMediacom - A Leading WPP Media Brand

EssenceMediacom is a pioneering media agency, grounded in analytics and powered by data and technology. We harness the potential of media and creativity to drive groundbreaking results for the world's top brands. Our mission is to help clients navigate the complexities of modern marketing and uncover the breakthroughs they need to resonate with their audience. Our agency is designed for the evolving communications landscape — built on data and technology, focused on people and algorithms, and committed to testing and learning at scale.

Role Summary and Impact

As the Senior Associate Director of Paid Social, you will play a crucial role within our Media Activation team, spearheading social strategy and supporting the PA Lead while guiding the Social team. You will act as the main point of contact for paid social initiatives for Google Hardware, delivering innovative and category-defining strategies across social channels for both brand and performance. This position demands a profound understanding of paid social best practices, a collaborative approach, and the ability to provide sharp strategic insights. You will be responsible for leading and nurturing a high-performing paid social team dedicated to the Google Hardware product area, ensuring excellence in work quality and client outcomes.

Essential Functions/Responsibilities:

  • Oversee strategic implementation and integration of paid social campaigns within broader media strategies.
  • Collaborate with Client Services, Planning, and Activation Leads for effective capacity planning and resource allocation.
  • Lead the development of regional paid social best practices, ensuring global consistency and accountability within the team.
  • Act as the primary contact for all paid social activation discussions with internal and external stakeholders for assigned accounts.
  • Foster strong relationships with clients and key media partners, leading communications and proactively addressing needs.

About WPP Media

WPP is a leading creative transformation company that leverages the power of creativity to build sustainable futures for individuals and communities. Our global media collective, WPP Media, connects innovative platforms and top talent to drive growth in a media-saturated world. EssenceMediacom represents our commitment to data-driven media strategies, helping brands thrive in the modern marketplace.

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