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Senior Analyst - Data, Research & Insights

SAMYMadrid, Comunidad de Madrid, Spain
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Candidates should possess a degree in a relevant field, strong analytical skills, and experience with data analysis tools. Familiarity with social listening platforms and market research methodologies is essential. The ability to communicate complex insights clearly and effectively is crucial for success in this role.

About the job

About SAMY

SAMY is a prominent global network of independent marketing and communications agencies dedicated to harnessing research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions that drive brand growth. With a workforce exceeding 1,000 employees spread across more than 15 offices in 18 countries, including Europe, the U. S., and Latin America, SAMY operates in 55 markets and serves over 100 leading clients, specializing in award-winning end-to-end digital campaigns.

Our vision is to spearhead the evolution of brand communication. At our core, we embody qualities of boldness, humanity, and transformative thinking. We thrive on adventure and innovation, making SAMY the ideal place for your career to push boundaries and realize its full potential. Join us and embrace the chance to reshape the industry on a global scale with exciting clients and groundbreaking projects.

Mission

We are on the lookout for a Senior Analyst in Data, Research & Insights to become a vital part of our dynamic team. This key role involves transforming complex data into strategic insights that inform decision-making, shape innovative campaigns, and enhance business performance.

The ideal candidate will possess strong analytical skills paired with strategic thinking, proactively identifying opportunities and influencing both creative and business outcomes.

Key Responsibilities

Data Analysis & Insights

  • Transform large and complex datasets into clear, actionable insights with strategic relevance.

  • Analyze performance metrics across various campaigns, identifying key patterns, success drivers, and optimization opportunities.

  • Develop and refine benchmark frameworks and measurement methodologies that align with industry standards and client objectives.

  • Deliver proactive recommendations that significantly impact campaign success and business outcomes.

  • Spot emerging trends and convert them into forward-looking insights, utilizing trendhacking techniques and structured frameworks to create actionable opportunities for brands and campaigns.

Social Listening & Market Research

  • Lead the application of social listening tools (e.g., Sprinklr, Talkwalker, Brandwatch, Synthesio, NetBase, Socialbakers) to extract deep consumer insights, cultural trends, and competitive intelligence.

  • Design and implement research projects that underpin strategic planning, new business, and client growth initiatives.

  • Translate industry trends and innovations into strategic recommendations that drive business growth and enhance competitive advantage.

About SAMY

SAMY is a global network of innovative marketing and communications agencies that leverage research and technology to provide data-driven solutions for brand growth. With a robust presence across multiple continents, we are committed to leading the transformation of brand communication through creativity and performance.

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