About the job
Who We Are:
At Formic, we are dedicated to transforming American manufacturing by making automation accessible to every factory. As labor shortages, rising costs, and global competition become increasingly pressing, automation has become essential for manufacturers aiming to thrive in today’s landscape.
We provide automation through our Robotics-as-a-Service model, integrating industrial robotics, proprietary software, and comprehensive support into a cohesive solution. By eliminating the conventional barriers of cost, complexity, and risk, we empower manufacturers to implement automation swiftly, achieving significant improvements in throughput, safety, and operational efficiency without large upfront investments.
Supported by esteemed investors such as Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is rapidly scaling and laying the groundwork for a new era of high-performance, Made in America production.
About the Team
The Go-To-Market Team is pivotal in driving awareness, demand, and revenue growth for Formic’s Robotics-as-a-Service platform. This team collaborates closely across Marketing, Sales, and Customer Success to generate leads, educate manufacturing leaders, and cultivate lasting customer relationships.
In a dynamic startup environment, the team continuously tests, refines messaging, and optimizes both outbound and inbound strategies. Go-To-Market plays a critical role in promoting automation adoption among SMB and mid-market manufacturers nationwide.
About the Role:
As a Sales Development Representative, you will be the frontline of our pipeline generation efforts. Your role will involve identifying, engaging, and qualifying manufacturing prospects, effectively translating market interest into impactful sales conversations.
This position is high-visibility and performance-driven, with a direct influence on the company’s growth trajectory. You will collaborate closely with Sales and Marketing teams to drive top-of-funnel momentum, establishing a solid foundation for a long-term career in sales.

