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Retail Media Manager (All Genders) at HelloFresh | Copenhagen

HelloFreshKøbenhavn, Capital RegionDenmark, Denmark
On-site Full-time

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Experience Level

Manager

Qualifications

Key ResponsibilitiesProactively reach out and identify potential brand and agency partners to build a robust pipeline for our Retail Media proposition across the Nordics. Establish and manage relationships with C-level executives at advertisers and media agencies, crafting Joint Business Plans (JBPs) that secure sustainable Retail Media investments. Integrate HelloFresh Retail Media into broader media strategies and mixes for advertisers, advising on campaign KPIs and their commercial impacts. Create compelling, data-driven value propositions and pitch decks that optimize advertiser ROI and showcase the performance of our physical and digital Retail Media inventory. Utilize HubSpot to maintain a clean pipeline, track outreach, manage lead stages, and accurately forecast Retail Media revenue.

About the job

As a pivotal member of the Nordics Marketing Team at HelloFresh, the Retail Media Manager will spearhead the development of our Retail Media business across Denmark, Sweden, and Norway. This role is centered around selling both physical and digital advertising spaces to elevate HelloFresh’s brand presence in the Nordic region.

Your primary focus will involve establishing and nurturing long-term strategic partnerships with leading media agencies and major CPG/FMCG advertisers. You will advocate for media reinvestment from suppliers and collaborate closely with global and local teams within Retail Media, Procurement, Partnerships, and Marketing. Your efforts will position HelloFresh’s Retail Media Network (RMN) as a crucial element within the advertisers' media mix, ensuring our offerings deliver tangible value and sustain long-term media investments.

This role is essential in driving growth and fostering innovation, reinforcing HelloFresh’s leadership in the Retail Media Networks across the Nordics.

We value diverse experiences and are eager to hear from candidates who may not meet every qualification but believe they can excel in this role.

About HelloFresh

HelloFresh is a leading meal kit provider dedicated to delivering fresh ingredients and easy-to-follow recipes right to your doorstep. With a commitment to innovation and quality, we strive to make cooking accessible and enjoyable for everyone. Join us as we revolutionize the way people think about meal preparation and dining.

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