About the job
About Planday
Planday, founded in Copenhagen, builds workforce management solutions for shift-based businesses. The platform supports scheduling, communication, and workforce efficiency, helping companies manage their teams more effectively. Now part of the Xero family, Planday serves hundreds of thousands of users across Europe and continues to grow in key markets.
Role Overview: Regional Marketing Manager - Nordics
Based in Denmark at Kuglegårdsvej 7, this role focuses on leading Planday’s marketing efforts across Denmark, Norway, and Sweden. The Nordics are Planday’s most established region, with strong brand recognition and a dedicated customer base. The Regional Marketing Manager will play a key part in maintaining market leadership, building new business pipelines, and deepening customer engagement.
This position works closely with Sales, Partnerships, Product Marketing, and the wider marketing team. The Regional Marketing Manager acts as the main marketing contact for the Nordic commercial teams, ensuring that marketing strategies support regional revenue goals.
Key Focus Areas
- Grow the sales pipeline in priority sectors
- Design and deliver regional marketing programs that support sales
- Increase demand and customer engagement in established Nordic markets
- Adapt global campaigns to suit Nordic audiences
- Develop marketing campaigns specifically for the Nordic region
- Strengthen Planday’s industry presence and build market relationships
Main Responsibilities
Regional Marketing Execution
- Lead and execute marketing initiatives across the Nordics, delivering integrated campaigns to boost awareness, engagement, and demand for Planday
- Work across multiple channels, including events, digital marketing, partnerships, public relations, industry sponsorships, and content marketing

