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Regional Marketing Lead - UK&I

On-site Full-time

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Experience Level

Manager

Qualifications

QualificationsProven experience in marketing within the healthcare sector or a related field. Strong understanding of the UK&I healthcare landscape. Exceptional communication and collaboration skills to work effectively with diverse teams. Experience in executing successful marketing campaigns and demand generation initiatives. Ability to analyze data and derive actionable insights to guide marketing strategies.

About the job

About Us

At Heidi, we believe that healthcare deserves a more harmonious approach—one that ensures care remains continuous and deeply human. We are pioneering an AI Care Partner designed to work alongside clinicians, making this vision a reality.

Our diverse team comprises doctors, engineers, designers, researchers, and creatives dedicated to developing innovative tools that empower clinicians to prioritize what truly matters: their patients.

In just 18 months, Heidi has helped healthcare professionals reclaim over 18 million hours, facilitating 73 million patient visits across 116 countries. Currently, Heidi supports more than two million patient visits globally each week.

With nearly $100 million in backing, we are expanding our footprint in the US, UK, Canada, and Europe, collaborating with prominent health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

Your Role

As the Regional Marketing Lead for UK&I, you will spearhead the implementation of our marketing strategy tailored for the region, effectively translating global positioning into credible, localized initiatives that drive commercial success. This role is integral to daily marketing operations, closely collaborating with sales and regional leadership to create impactful campaigns, maintain a consistent brand presence, and execute strategic events and partnerships.

Partnering with the Regional Marketing Director, you will balance strategic planning with hands-on execution, ensuring every initiative is data-driven and aligned with the dynamics of the UK&I healthcare landscape, all while reinforcing Heidi's reputation as a trusted ally to clinicians and their supporting systems.

Key Responsibilities

Regional Execution and Delivery

  • Implement the UKI marketing strategy as directed by the Regional Marketing Director.

  • Adapt global messaging for credible, locally-relevant execution.

  • Serve as the daily marketing lead for UKI, collaborating closely with sales and regional stakeholders.

  • Work closely with the Regional Marketing Director to establish priorities, scheduling, and resource allocation.

Demand Generation and Pipeline Support

  • Collaborate with sales to enhance qualified pipeline and revenue growth.

  • Implement regional campaigns through both inbound and outbound channels.

  • Assist in lead qualification, nurturing, and transitioning to sales.

About Heidi Health

Heidi is revolutionizing the healthcare sector with our AI Care Partner, which enhances clinician productivity and patient care. Our team is driven by the passion to create tools that ensure healthcare remains person-centered and efficient.

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