About the job
Mumsnet is building on its programmatic advertising operations, placing emphasis on automation and new approaches to increase revenue. The Programmatic Revenue Analyst will play a key role in keeping the advertising technology stack efficient and responsive to change.
Role overview
This position focuses on refining current processes, implementing more efficient workflows, and using AI tools to develop practical solutions. The analyst will work closely with the Head of Programmatic and partner with product, technology, and data teams to turn new ideas into measurable improvements in revenue.
Main responsibilities
- SSP onboarding and management: Integrate new supply-side partners (including Prebid, Ozone, TAM, App) into the stack, migrate partners from client-side to server-side, and monitor how these changes affect revenue over time.
- GAM trafficking and troubleshooting: Set up programmatic campaigns in Google Ad Manager, resolve delivery issues, and ensure campaigns operate smoothly.
- Reporting and analytics: Generate regular revenue reports, analyze bid-level data such as bid rates, win rates, and latency, conduct weekly audits on capacity and viewability, and support both ad hoc and monthly business reporting.
- Automation: Spot repetitive tasks that can be streamlined, use AI tools and scripts (like Google Apps Scripts and workflow automations) to create simple solutions. Engineering experience is not required, but curiosity and an interest in problem-solving are valued.
- Partnership intelligence: Understand the function of each SSP and ad tech partner, track their performance, flag issues, and help introduce new products or opportunities.
- Dynamic pricing and yield: Review results from dynamic pricing and provide recommendations based on data insights.
- Ad quality and compliance: Manage ad block policies, respond to negative ad reports, maintain ads.txt/app.txt files, and handle Prebid maintenance.
Location
This position is based in London, England, United Kingdom.

