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Programmatic Media Manager

MERGEBoston, MANew
On-site Full-time $95.1K/yr - $95.1K/yr

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Experience Level

Manager

Qualifications

To excel in this role, you should possess:A deep understanding of programmatic media buying and optimization strategies. Proven experience in managing and executing successful digital marketing campaigns. Strong analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent communication skills for effectively managing client relationships and collaborating with cross-functional teams. Proficiency in relevant marketing tools and platforms. A proactive attitude and a commitment to staying abreast of industry trends and innovations.

About the job

MERGE is a marketing and technology agency based in Boston, MA, focused on health and wellness. The team combines storytelling with technology to create meaningful connections between individuals and brands. The agency values innovation, collaboration, and a commitment to producing work that makes a real difference.

Role overview

The Programmatic Media Manager leads the development and optimization of programmatic media campaigns across multiple channels. This position manages client relationships, oversees campaign strategy and execution, and handles ongoing optimizations and financial tracking. Success in this role depends on strong collaboration with media partners and vendors, as well as a willingness to learn and solve problems.

What you will do

  • Develop and execute strategies across a range of media channels using expertise in marketing principles and digital platforms.
  • Create clear, client-ready documents such as strategy presentations, wrap reports, case studies, and status updates.
  • Manage the full cycle of media campaigns, from concept to execution, including independent optimization of in-market programs.
  • Translate campaign data into actionable insights and recommendations for clients by applying quantitative and analytical skills.
  • Serve as the main point of contact for clients on key projects and act as the subject matter expert in programmatic media.
  • Work closely with Analytics partners to evaluate media plan effectiveness and provide recommendations for channel allocation.
  • Assess current media approaches and suggest improvements based on performance metrics.

About MERGE

MERGE is a forward-thinking marketing and technology agency that merges storytelling with technology to create impactful marketing solutions in the health and wellness sector. We are committed to fostering innovation that prioritizes human experiences.

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