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Programmatic Media Manager

MERGEChicago, ILNew
On-site Full-time $86.5K/yr - $103.8K/yr

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Experience Level

Manager

Qualifications

To excel in this role, candidates should possess:A robust understanding of programmatic media principles and digital marketing strategies. Proficiency in analytical tools and a strong aptitude for data interpretation. Exceptional communication skills, both written and verbal. A collaborative spirit, capable of fostering relationships with various stakeholders. Experience with financial management and budget oversight in media campaigns.

About the job

MERGE is a marketing and technology agency focused on health and wellness. The team blends storytelling with technology to create meaningful connections between people and brands. The agency values authentic, contextual, and relevant brand experiences, using AI to support its approach.

MERGE aims to foster an environment where talented people can grow, encouraging both professional and personal development. The company supports team members in producing thoughtful work and building strong relationships.

Role overview

The Programmatic Media Manager leads the planning, execution, and optimization of programmatic media campaigns across digital channels. This role manages client relationships, oversees campaign strategy, and handles financial aspects. Collaboration with media partners, vendors, and internal teams is central to the position.

What you will do

  • Develop and implement strategies across multiple media platforms and channels using marketing expertise.
  • Create client-ready materials such as strategy decks, points of view, wrap reports, case studies, and updates.
  • Independently manage and optimize live media programs, collaborating on campaign planning and execution.
  • Analyze campaign data to generate insights and drive recommendations for optimization.
  • Serve as the main client contact for key initiatives and act as the channel expert.
  • Work with Analytics teams to measure campaign effectiveness and recommend channel allocations.
  • Assess and suggest improvements to enhance campaign performance.

About MERGE

MERGE is a distinct marketing and technology agency that bridges the gap between health and wellness, prioritizing human impact in everything we do. Our innovative approach combines storytelling and advanced technology to create engaging marketing strategies that resonate with consumers on a personal level.

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